Our Story

Your very own BEAUTY reception. Based in Los Angeles and Songdo, South Korea, bySophie is a K-Beauty curation platform that provides access to innovative products to global retailers and customers. Join us in our beauty - with us, you can be SOPHIEsticated. Our goal is to create a community with beauty & fashion lovers and become one whole SOPHIEsticated community.
“While being flawless doesn’t mean perfection, K-Beauty–with so many new products and non-stop innovation and advanced technology always coming up–helps people rebuild confidence.”

- Sophie Park, Founder & Chief Creative Officer
Sophie is a trendsetting entrepreneur with a native Korean perspective infused with Californian sensibilities. bySophie celebrates K-Beauty by “curating and creating modern beauty essentials that accentuate the existing natural beauty in people and inspire them to feel more confident and empowered.”